We understand the pressures companies face to promote their products and services effectively and efficiently via traditional and digital channels, including social media. To support these efforts, our attorneys regularly counsel and assist companies with all aspects of marketing and advertising law across a wide range of industries.

Pierce Atwood marketing and advertising law attorneys are particularly well-positioned to advise on intellectual property ownership issues and all aspects of rights clearance, including rights of privacy, rights of publicity, copyright, music rights, trademark, and content licensing. We also have expertise advising clients on trademark and unfair competition issues arising out of search engine keyword advertising, such as Google’s AdWords program.

We regularly help companies navigate the complex and evolving regulatory framework regarding sweepstakes and contests, and their promotion via social media, including providing restructuring advice to ensure alternative free means of entry to avoid violation of state lottery laws and assistance with the registration and bonding process for sweepstakes in New York, Florida, and Rhode Island.

Visit our Advertising & Marketing practice page for more information.