Pierce Atwood’s trademark attorneys manage clients’ global trademark portfolios that range in size from a single U.S. application or registration to as many as 600 properties in more than 100 countries. We also partner with a network of counsel and agents around the world to help manage our clients’ foreign trademark matters, and we are happy to utilize any existing relationships our clients may have with foreign firms that they wish to maintain. The heart of portfolio management is understanding a client’s business and its vision for the future. Pierce Atwood’s trademark team understands that and strives to see the world through its clients’ eyes, so that our advice takes into account both the legal and the business perspectives. Guided by this philosophy, Pierce Atwood’s trademark team has expertise managing the trademark portfolios some of the world’s most recognized brands.
Together with the team’s trademark paralegals, Pierce Atwood’s trademark attorneys closely monitor all prosecution and maintenance deadlines, and report to clients in the most efficient manner to enable prompt and early decisioning about declarations of use, incontestability affidavits, and renewals.
We believe that effective trademark management is about more than just “rubber stamping” the next renewal. So, rather than merely notifying clients about upcoming renewal deadlines, we work with our clients to assess, from a strategic standpoint, whether certain registrations are worth maintaining in light of the client’s existing trademark coverage and business goals.
To ensure that our clients’ trademark portfolios mirror their business priorities and needs, we help to identify gaps in coverage—whether geographically, in terms of the goods and services covered, and the nature of the mark at issue, e.g., design vs. word—and develop strategic plans to close those gaps efficiently and effectively.
Our trademark professionals have extensive experience with the intake of portfolios, some of which include hundreds of trademark properties. We have managed large-scale trademark assignment and name change recordation programs, and work closely with an extensive network of firms and agents located outside the U.S. to ensure that foreign registrations are properly updated and maintained.